Grow
engaged fanbases on social media directly in targeted regions
London / Music marketing
Wefillroomsandstackstreams.
Paid media ads, content and influencer work for electronic music artists, labels, venues and festivals.
We work with
NOVAK●GHEIST●ARKADYAN●SAMM●MOOJO●TIM ENGELHARDT●RODRIGUEZ JR.●NOTRE DAME●MAXI MERAKI●ECHONOMIST●SUNNERY JAMES & RYAN MARCIANO●AJNA●AMÉMÉ●R3HAB●TOM ENZY●AWEN●NOVAK●GHEIST●ARKADYAN●SAMM●MOOJO●TIM ENGELHARDT●RODRIGUEZ JR.●NOTRE DAME●MAXI MERAKI●ECHONOMIST●SUNNERY JAMES & RYAN MARCIANO●AJNA●AMÉMÉ●R3HAB●TOM ENZY●AWEN●
// What we do
Created by a team combining artists, event organisers, talent bookers, record label owners and marketers, Culture Connected is a specialised marketing agency deeply rooted in electronic music, working with 70+ touring artists, events, venues and record labels spanning afro house and melodic house and techno.
Optimise
the conversion rate between ad views, clicks, profile visits, streams and ticket sales
Increase
event ticket sales and artists’ live bookings
Push
events, new releases and shows via paid media, promotion and fan loyalty
// Proof in numbers
Return on ad spend (ROAS)
19.8×
Ticket sales revenue generated for ZONA event in Marrakech
Streams in 28 days
310,000
Novak, “Sippin’” on Deep Root Tribe
Cost per ticket, retargeted
€2.50
PURE Nightlife, Amsterdam, warm audience
Signups in one month
3,700
ARKADYAN, Ibiza and Dubai residency
Not vanity metrics. Ad-account screenshots on the call.
// Case studies
01Case study
Event ticket sales · ZONA · Marrakech
2,410 signups for presale. 4,630 followers added. 1170 tickets sold on day one.
Enter Zona’s debut event in Marrakech featuring ARTBAT, Gordo & R3HAB set a new standard. Working closely with artist teams, we created over 18 different ad creatives and messaging hooks, ranging from artist live performances to 3D renderings of the stage, to maximise engagement and increase brand recall, leading to over 1000 tickets sold on the day of release.
- Cost per purchase
- €3.06
- Return on ad spend
- 30.4x
- Signup to purchase conversion rate
- 48%
- Post interactions
- 46,345
02Case study
Music promotion · Artist: Novak · Label: Deep Root Tribe
A month-old release. 310K new streams in 28 days. Spotify’s algorithm did the rest.
Novak’s track “Sippin’” had already had its release-day moment. We re-ignited it. High-def studio footage of Novak making the track, live clips of him playing it for crowds, plus support cuts from Mahmut Orhan, Francis Mercier, and Sunnery James & Ryan Marciano playing it out. Tight creative, surgical targeting. €0.11 per conversion in the US, EU, and Canada. The save-to-listener ratio triggered Spotify’s Radio, Discover Weekly, and Smart Shuffle. After the campaign ended, the algorithm kept pushing it. 4.1 million streams last time we checked.
- Streams in 28 days
- 310K
- Saves
- 11K
- Cost per conversion
- €0.11
- Total streams post-campaign
- 4.1 million
03Case study
Music promotion · Artist: LevyM, Shimza · Label: Helix Records
873K streams in 60 days. Algorithm caught fire in week 7. Streams per day doubled for 4 months straight.
We launched LevyM’s campaign for his collaboration with Shimza, “No Shape Without You”, and helped reach 800K streams. We launched an ads campaign on Instagram immediately after release weekend.
- Streams in 64 days
- 873K
- Cost per conversion
- €0.19
- Streams added post-campaign
- 2.08 million
- Increase in artist monthly listeners
- 120%
04Case study
Event ticket sales · Marrakech + Tamuda Bay
19.8× ROAS. 80% of tickets sold by us. €2.50 per ticket.
Three summer events in Marrakech and Tamuda Bay. Four winter events in Marrakech. We ran the entire ticket-sales funnel through Instagram and Facebook ads. Pre-signup waves built warm audiences, retargeting on launch day, lookalikes off the engaged base. Tickets went live and 450 sold on day one. Across the season, 80%+ of tickets were sold through ads, with retargeted audiences converting at €2.50 a head.
- ROAS, summer events
- 19.8×
- ROAS, winter events
- 11×
- Tickets on launch day
- 450
- Of tickets through ads
- 80%+
- CPC · €0.55 CPM
- €0.04
- Avg cost per ticket, retargeted
- €2.50
We have screenshots for all of this. Bring your account, we'll bring receipts.
// A little truth
We're not out here boosting posts.
Anyone can hit the blue button. We build campaigns that actually move tickets, streams, and signups. Here's some of what that looks like:
A team that actually does sh*t.
We test a lot. You get maximum ROI.
Community●Tour support●Paid media●Content strategy●Influencer●Release campaigns●Ticket sales●Community●Tour support●Paid media●Content strategy●Influencer●Release campaigns●Ticket sales●
How we work
01
Hands on, not hands off
A limited roster at any one time. No junior account run on autopilot while a senior sells the pitch.
02
Judged on tracked numbers
Reporting ties back to streams, signups and tickets sold, not platform-reported reach or impressions.
03
Electronic music and events, only
Not a generalist shop. Every account is a touring artist, a label, a club or a promoter, so the playbook fits.
The process
Step 01
Discovery call
Thirty minutes on the goal, the budget and the date. We say if we are the wrong fit.
Step 02
Strategy and proposal
Channels, creative approach, budget split and the number we are aiming at. One page, no jargon.
Step 03
Campaign execution
We build the assets, run the ads and manage the community. You approve creative, we handle the rest.
Step 04
Reporting and iteration
A weekly read on spend against results, and a monthly review that decides the next move.
// The roster
70+ artists.
Labels. Venues. Festivals.
A working selection across genres, continents, and stages, from beach-club residencies to remix albums.
AJNA
AMÉMÉ
ARKADYAN
AWEN
Echonomist
Emanuel Satie
Emmanuel Jal
Enzo Siffredi
GHEIST
JAMIIE
MAGA
Maxi Meraki
Moojo
Notre Dame
Novak
R3HAB
Rodriguez Jr.
Samm
Sean Doron
Sunnery James & Ryan Marciano
Tim Engelhardt
Tom Enzy
+ many more
// Services
Two engines. One outcome.
01 · Media buying
Ad campaigns that move actual numbers.
- High-quality profile traffic targeted by demographic, similar-artist, and musical-niche layers
- Lead ads to max out guestlists and collect signups before tickets go live
- Spotify promo campaigns engineered for stream-to-save ratios that trigger algorithmic reach
- Conversion-optimized sales ads for tickets and merch
- Retargeting flows for everyone who's already shown interest
- Continuous testing and optimization. Weekly, not monthly.
PLATFORMS: META · TIKTOK · SPOTIFY (PAID PROMO) · YOUTUBE
02 · Creative output
Content built to be the engine of the ad spend.
- Monthly content strategy mapped to releases, tours, and audience phase
- Weekly content calendar. Never wondering what to post.
- Content ideation and creation support, end to end
- Repurposing. One shoot, many formats, many platforms.
- Performance reporting that ties content back to streams, signups, and ticket sales
WHAT YOU GET: STRATEGY · CALENDAR · CREATIVE DIRECTION · REPORTING
// Apply
Roster spaces are limited. Let's talk.
We work with a small number of artists, labels, and venues at a time. Tell us about your project. If it's a fit, we'll come back within two business days.